Artist Development

CHANGING TIMES

Once upon a time record labels committed themselves more seriously to developing the careers of their recording artists. Today, sadly the sands have shifted; making it unheard of to be able to find a record label committed to this goal. When a major label signs a new artist or band, they presume (often wrongly) the artist has the required musical, songwriting, and performance knowledge, and are ready for the next level.

DEVELOPING ARTISTS

The first order of Artist Development is the music itself, getting it heard by a responsible music company that will be transparent with the artist and will honour their work with transparency and constructive feedback. It takes more than a good song to succeed. The artist attitude, passion from their chosen music company and a way into the market that will welcome the songs are key attributes. Finding a niche, learning how to manage its growth whilst being diverse and different are essential attributes to becoming a successful act. The whole package must be of a high calibre, a responsibility shared by the artist, label, publisher and manager.

DEVELOPING MUSIC

Artist Development is about protecting the great songs, registering them with copyright organisations. music services companies need to affiliate with the Performing Rights Societies, so that if and when those songs are played by the broadcasting industry, or in certain public places, royalties will be paid. We enjoy helping artists of all backgrounds, enabling them take their music to the next level in the knowledge that their music is adequately protected.
We also offer artist development support through a range of professionally delivered services including branding and promotion, recording and mentoring. Supporting the developing artist with funding for Social Media campaigns, studio time and Musicians Union registration.